First there was Web 1.0…
By luck and happenstance, I fell into real estate just as Web 1.0 was hitting its stride. Suddenly you weren’t one of the cool kids if you didn’t have a static brochure site up with contact information and a cool .com or .net domain name. A picture of an agent with his or her dog was not uncommon. It was a heady time, especially for a lawyer who didn’t have a clue about any marketing, much less internet marketing (despite the staggering tuition I paid my law school 😉 ).
Then came Web 2.0…
Flash forward to the mid-2000’s and people wanted a little more action from their website experience. They got comfortable filling out forms with personal information and handing over their credit cards to buy things from faceless strangers. They got empowered! And they got Continue reading “Crowdsourcing A New Normal In Real Estate”